Lots of good things today. Pinchbeck has sold around 11,000
copies. Our publisher is thrilled, and has set the bar at
30,000. Some guy is flying Pinchbeck out to LA to tape a show
about prophecy and oracles for The History Channel. We’re trying
to get him blog space on Amazon.com. He’s happy with me.
I’m happy with him. I’m getting a lot of attention at work.
I’m still coming up with new ideas for this book.
Joe has invited me to a party for his book next week. Yay!
Book parties are actually kind of rare these days. Publishers
don’t really do ‘em anymore because they cost a lot and don’t really
sell books. So you generally only have them when a friend of the
author’s throws one, or someone donates space, like the CoSM thing for
Pinchbeck. So there’s a party for Joe’s book a week from Friday,
and I’m invited, and so is Ben. The e-mail didn’t seem to be cc’d
to too many people. I know Jim Knipfel was invited so I hope to
get to meet him. Joe and I had a couple of pleasingly bantering
e-mails after I got the invite, which pleased me.
But I’m juggling a lot; there wasn’t much time to sit and smile.
One of my backlist authors had to get yelled at. I had to sort of
mediate with an outside publicist for one of Ben’s books who can’t
write to save her life; I’ve been quietly revising her letters, but Ben
blew his stack with her today and I had to make nice. Then I had
a phone meeting with one of my new authors; she’s a good friend of the
publisher and her book has already been mislaunched twice. Now
she has a better cover and me for her publicist. I might actually
be able to push this book somewhere, but even if I don’t, I’ll give it
my best shot. She’s very sweet and we hit it off. The
publisher loved the introductory e-mail I sent her and I’m sure will
get a good report on today’s conversation.
The Italian author of my little inspirational book is going to be in LA
for three weeks in July-August, and his English seems to be good enough
for me to set up some interviews for him. I haven’t heard as much
noise as I’d like from my galley mailing, so maybe it’s time to follow
up with a blast e-mail. Lee and I are also talking about spending
a little ad money on this book, since the author is flying in on his
own dollar.
This was also one of those days when Ben and I worked really well
together. I think he inspires devotion in the people who work for
him. Lee, I know, is really attached to him.
I think the new publicist is, too (I have momentarily forgotten her
phony name), but she’s basically a very happy and adaptable
person. She’s not at all into politics but she’s gotten almost
all of our political authors laid on her, and she’s okay with
that. I’d be miserable if it were me, I think.
Of course, that’s partly my doing and my fault: I caught on very
quickly to which books I wanted to do and there was always a good and
demonstrable reason why, and that’s why I got those and not the
political books. (I’d probably feel guiltier about laying those
books on the other publicist except for the fact that our political
books are pretty much all liberal.) I demonstrated a feel for new
age books and their authors and for cultural topics and for fiction (we
do very little fiction, and Ben of course will continue to handle and
micro-manage Erica Jong, but I really might get to handle Jim Knipfel’s
next book).
Ben farms out just about nothing as concerns Erica because, let’s face
it, Erica is a fucking goddess to people like Ben and like me.
She’s one of our very few big-ticket authors, which means she tours a
lot and you have to plan out most moments of her day, the car service
in LA from her hotel to a radio interview at 3:20 PM and her pickup
from the radio interview at a time TBD when her media escort will phone
you — with the number of the hotel, the escort’s cell number, the
radio producer’s phone number, the phone number of the studio green
room, the publicist’s phone number, the travel agent’s phone number,
the car service’s phone number…that’s first-class treatment and it’s
very fussy and detail-oriented and has to run like clockwork. I
don’t think Ben could sleep at night if he had to worry that someone
else had to do one or more of those things and maybe got distracted and
forgot. I can do a Pinchbeck tour mailing two days after I
originally planned and it isn’t the end of the world; if Erica’s
flight’s been changed and someone forgot to change the car service,
that’s bad. He’ll ask me to mail her books and paste up
clippings, but that’s all.
I will have to do a lot of that shit for the Lynch book. I won’t
get to be sole publicist on that one — it’s too big, which is fine
with me. No one had to say so. At one point in a department
meeting, Ben said, “J. will work with me on that,” which just means
that someone higher than me, maybe even Ben, decided that I wasn’t yet
ready to do it alone. If that’s the case, I count it as a
favor. It’s one thing to be a newbie and surprise them by
performing with Pinchbeck; it’s quite another to be a newbie and be
over your head with David Lynch. I also believe that when Ben
says “J. will work with me on that,” his intention is for us to split
the work pretty equally. Of course, Lynch has his own people, and
final approval over all material, so it may be that both Ben and I and
excluded from tour planning and may just be soliciting reviews.
But hey, that drives sales too.
Sales? it’s a way to measure my effectiveness. I’m trying
to get a particular book in front of every single person who might be
interested in it; if a book outsells its expectation, it means I’ve
found and attracted more people than the publisher and editor thought
were there to be found. Dollars are not meaningful but
identifying and communicating with the target audience is; that’s my
job. And this is a little different than advertising because the
media are a real wild card; in Pinchbeck’s case, I got his book into
the Village Voice and the New York Times,
but they both gave him shitty reviews. The editor was bummed, but
I’m actually at least a little happy that the book was mentioned at
all. I mean, I’m a publicist for two months, and I got a book
into the Voice and the Times.
(I do fuckin’ rock, don’t I? I’m usually too busy to sit back and
look and something like that and say, holy shit, look what I just
did! At the office, I can kind of congratulate myself if I do it
in a good-news-for-the-book sort of way, like today: “This guy is
flying Pinchbeck out to LA next month to interview him for a show on
prophecy and oracles for The History Channel.” Subtext:
“Holy shit, I got Pinchbeck on TV!” I never got anyone on TV or
into the Times Book Review before.
In fact, the only media placement I ever got in my life before this job
was in the early 80s, when I very briefly had a PR job where I could
actually work on accounts, and I got a client who did on-campus alcohol
abuse awareness programs into Glamour.
Sidebar: that woman Molly I used to work for in one of the BIG
imprints just promoted her two assistants, the one I worked with and
the one I *was* but didn’t get to be permanently. They have these
new administrative titles. I’m glad for them and congratulated
them both, but I’m so much happier to be doing publicity than I would
have been as Molly’s second assistant. Molly’s keeping an eye on
me and has been quite friendly. Her department’s stolen a
publicist from ours in recent years. Someone from her imprint
came asking us for a copy of 2012
the other day; her department is right next door, but — pardon me for
bragging again — there is buzz about this book all over the
company. The president (Ben refers to her as “Boss Lady”) is very
aware of this book. If I can make some fancy numbers on this
book, and do a little something with the self-help and inspiration
books, I should have a bit of a name for myself.
How embarassingly unused to success am I? how sadly unused to loving my work?
Yesterday, I brought a CD into work (I got speakers for my work
computer recently to listen to radio interviews and podcasts), and
listened to it twice through. I do listen to music at my home
computer some, but it’s usually one-at-a-time selections from my hard
drive. I haven’t sat and listened to a CD for a long time.
And I enjoyed this one thoroughly, a long-time favorite. Almost
every track on it is great.